Education
PGDip Sustainable Development
Centre for Sustainability Transitions, Stellenbosch University
An honours-level qualification in transdisciplinary training in the fields of social-ecological systems and sustainability transitions. This program has given me the perspectives on how to bring about transformations to just, equitable and sustainable futures.
Bachelor of Humanities: Psychology & Philosophy
Stellenbosch University
A Bachelor in Humanities is a multifaceted degree that combines the study of Psychology, Philosophy, Ancient Cultures, Environmental Sciences, and African Languages. This interdisciplinary program provided me with a comprehensive understanding of human behaviour, ethical reasoning, cultural heritage, and environmental sustainability. It equipped me with critical thinking skills and a broad perspective on global and local issues, fostering a deep appreciation for the complexities of human societies and the natural world.
Experience
MediaWeb Group
Account Director (2020 - 2024)
After completing a Marketing and Communications internship under CEO, Dean McCoubrey, I was hired as a full-time employee for the agency. Since then, I have filled multiple marketing roles across their portfolio of clients .
CulturaGo
Graphic Designer (2022-2024)
CulturaGo offers world-class online culture courses designed to equip people with a holistic working knowledge of their destination's culture which greatly enhances their overall experience abroad. My role as Designer included:
• Creating engaging and informative course assets
• Designing visually appealing social media content
• Designing pitch decks and partnership presentations
• Creating various forms of branding and marketing collateral
Treeshake
Graphic Designer (2024)
Treeshake is an advocacy organisation. Our mission is to help those in need by promoting charity, justice, and ecological stewardship. My role as a Lead Designer included:
• Website design and development
• Creating compelling visual content to support our advocacy campaigns
• Developing branding materials that resonate with our clients' mission
TravelBud
Brand & Content Manager (2023-2024)
TravelBud is a specialist teach-abroad organisation helping people experience unique and rewarding cultural adventures abroad. Our mission is to share the transformative power of immersive travel which expands world views by creating global citizens who are more prepared, responsible, and compassionate humans. My role as Brand Manager includes:
• Strategising and creating social media, email marketing, and paid media content
• Designing various digital marketing material, flyers, brochures, and infographics.
• Building and distributing email newsletters via Mailchimp
• Designing effective paid media campaigns on META.
Awards.
Allan Gray Orbis Foundation Fellowship
2020-2024
The Allan Gray Orbis Foundation Fellowship is a 4 year fellowship awarded to young, talented Southern Africans with high entrepreneurial potential.
E Squared High-Impact Entrepreneur Grant
2021, 2023, 2024
The E Squared Grant is awarded to Founder’s Pitch finalists who are invited to pitch their ventures to a panel of experts. I was awarded 3x grants for my ventures within the 3 years that I pitched.
Recent Design Work
Branding and Social Media Content
Client
Altered Tides
For Altered Tides, a brand focused on rapid transformational therapy (RTT) and coaching, I developed a cohesive visual identity that embodies change, empowerment, and growth. The project included creating their logo and brand guidelines, and designing engaging social media templates.
Holistic Brand Refresh
Client
Etana Energy (Agency: Treeshake)
As the lead designer at Treeshake, I executed the roll out of the brand refresh and new look and feel for Etana Energy alongside the creative director. My contributions encompassed creating a cohesive brand guideline document that integrated the new logo, colour palette, and fonts. I also took charge of building their new website, designing business cards, and crafting a visually compelling sales deck. Additionally, I designed their presentation template, letterhead, and LinkedIn banner, ensuring a consistent and polished brand identity across all platforms.
Comprehensive Digital Design
Client
CulturaGo
CulturaGo provides world-class online culture courses to enhance the experience of individuals abroad. I served as their Lead Designer and was responsible for creating engaging and informative course assets, designing visually appealing social media content, and crafting compelling pitch decks and partnership presentations. Additionally, I designed a variety of branding and marketing collateral for their stands at partnership events.
I also designed the branding and course assets for two of their partnership courses with Michigan University and New York University, ensuring a visually compelling learning experience for their students.